Fundamentals of Digital Marketing

Workwear Market Insights

Workwear Market size was valued at USD 16.78 billion in 2022 and is poised to grow from USD 17.75 billion in 2023 to USD 27.87 billion by 2031, growing at a CAGR of 5.8% in the forecast period (2024-2031).

The global market is being driven by the advancement of technology, which has led to product innovations. There is a growing demand for innovative workwear worldwide, and as a result, prominent market players have been investing in technology to meet this demand. This technology allows users to improve their mobility through the use of a stretch back layer, which is concealed. Unlike traditional outerwear garments that feature one-piece construction, workwear manufactured using Full Swing technology has panels hidden in the back that allow for stretching, while still maintaining the function and integrity of the gear. In recent years, the market has seen a rise in the popularity of wearable technology and smart materials. For instance, in December 2019, Alexandra, a leading brand in professional healthcare workwear, launched a new range of high-end polyester/cotton garments that prioritize both comfort and value. The healthcare range is manufactured by experts and meets the latest standards of compliance and performance required in the healthcare industry. In February 2020, Snickers Workwear, one of the UK’s leading workwear innovators, launched a range of fully accredited protective wear for heat and flame, electrostatic, mechanical, and chemical risk environments. These garments are made from tailor-made fabrics designed to respond to risky situations, and the range now includes Class 2 and 2 hi-vis work trousers, tops, and sweatshirts.

US Workwear Market is poised to grow at a sustainable CAGR for the next forecast year.